As dramatic changes in population, drought, and flooding impact water quality and availability, farmers – who use 70% of the world’s fresh water – are becoming more concerned about conservation. On September 27, the Ecological Farming Association (EFA) will launch a new website featuring video case studies of on-farm water conservation practices. To celebrate this new resource, EFA is partnering with the Patagonia Outlet in Santa Cruz to present the videos, the farmers featured, and other partner organizations. Join us at 7:00pm for a screening of the videos (~5-10 minutes each), Q&A with the featured farmers, and a Straus ice cream social. Call 831-763-2111 or email email@example.com for more information!